A website for your salon in Belgium: the booking checklist

Help a first-time customer choose a service

Use the treatment names your customers recognise and explain what is included. If two appointments sound similar, explain the difference and when a customer should ask for advice. Place that information close to the booking action, where it can affect the choice.

Ask someone who has never visited your salon to choose a service using only the site. Note where they hesitate or ask you for an explanation. Those questions tell you what to edit next. You can use photographs of your actual work, with permission where needed, without inventing testimonials or results.

• Can a newcomer distinguish the services you offer?
• Is the price explanation consistent with the booking page?
• Does the page explain any preparation or information you need?

Make the route to an appointment explicit

Pick the main booking route you can manage: your existing booking system, a phone call or a message to your business account. Explain whether a message is a request or a confirmed appointment. Use the same wording on the website and in the reply so a customer knows what happens next.

Try the full route on a phone. Open the link from Instagram and from your Google profile; choose a service; send a test request or check the booking flow without creating a real appointment. A website redesign should make this route clearer without silently replacing a system your clients already use.

Show the practical details in the right languages

State the location, access instructions and the languages in which your team can help. If visits are by appointment, say so clearly. Keep this information understandable when a visitor shares the page with someone else; a screenshot of an old social post is a poor place to maintain changing details.

Put your business identity and contact information somewhere easy to find. Belgium's FPS Economy publishes guidance on identification details for business websites and social accounts; use the official checklist when preparing your footer. Check any service-specific requirements with the appropriate adviser before adding regulated treatments.

Start with the smallest site that answers the questions

One well-organised page may be enough when the service list and booking route are simple. Separate pages become useful when different treatments need their own explanations or you regularly answer detailed questions. Make that decision from your customer's task, not from a promised page count alone.

With Navidu, Start includes a one-page site in 2 languages and WhatsApp/Telegram contact buttons. Presence includes up to 6 pages in 3 languages and setup of your own business messaging accounts. You answer from your phone. Growth adds a booking option or Telegram FAQ bot. Confirm which option fits your existing workflow before choosing. Telegram Business requires Telegram Premium, paid by you.

• Connect the site to the accounts and booking tools you control.
• Check the journey with a reader of each customer language.
• Keep a short list of changes needed when a treatment or booking rule changes.